It’s given – the spa is a big industry and is still expanding. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, distinguishing some interesting craze for spas in 2010:
Customer Service. Great customer service is always the best! You could apply the most expensive spa treatment, but when the client isn’t happy with her spa experience, it’s tantamount to nothing. “As a matter of fact, 87 percent of ISPA member spas are utilising customer feedback mechanisms to guarantee they’re meeting consumers’ desires…” Spas must adopt improved means then to hand the clients a more gratifying spa experience.
Spa Sampling Menus. This is a strategic means to let spa clients get a sort of “preview” of the several treatments thatthey are planning to try on.
Spa Partnerships. This allows spas to expand their reach by forging partnerships with local businesses that may also gain from them. By doing so, spas are able to advance their business and increase the number of clients by bringing the spa closer to the clients. Different strategies can be conducted like discounted prices with partner hotels or resorts. And who doesn’t love a bargain?
Social Media. From tweeting to blogging, and everything in between, it’s forecasted that in 2010 social media will remain influential in assisting spa-goers make decision from what to where of spa. Needless to say, spas should make the most out of social media to accumulate clients.
Beauty Rest. Not yet very popular, but an enticing option like this can certainly increase the number of spa visits. This merely means making that spare time at the spa to catch some forty winks while savoring a restful massage. Or quite more appealing is to just reserve a room in a spa filled with calming aroma to get more sleep.
These are just few of the exciting trends that the spa industry is eyeing for 2010. Now, there are a bunch of greater things to look forward to for your 2010 spa excursion.
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